An Exclusive Conversation with Sharon Mundia


Fashion and lifestyle blogger Sharon Mundia started blogging regularly three years ago, right after graduating from Monash University in South Africa with a degree in Marketing and Management. She had always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major. Her background in marketing came in handy when she started to think of her blog, This is Ess, – which started as an online avenue for sharing little pieces of her life – as a platform on which to build her brand. This Is Essential is now a highly established platform which exists to highlight stories, products and services that speak to African women and their needs, for the ultimate shoppable experience. It creates lifestyle content, through articles and videos, which highlight essential products and services available to women in Kenya.

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